Moshi-Moshi

Now, on the Radio1's program "Introducing" make a feature of DIY label. Then I found a independent record label called Moshi Moshi Records. The label has released a lot of famous bands' music such as Bloc Party, Kate Nash The Rakes and Hot Chip. I didn't know about this label.

By the way, "Moshi Moshi" is Japanese, right? Moshi-Moshi means "hello" when you talk on the telephone in Japanese and written as "もしもし". First time when I heard about this record label, it sounds very cute!
But I was just wondering that why they choose Moshi Moshi?

Tags: Moshi Moshi Records